CAIT launches BharatEmarket to lock horns with E-Commerce Giants

Trader’s body Confederation of All India Traders (CAIT) is all set to launch its own e-commerce portal BharatEMarket in October. The portal will allow consumers to buy from their trusted local shops and get orders delivered in around two hours. The e-commerce platform will be competing with players like Amazon, Flipkart and the upcoming Reliance’s JioMart in the space.

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The platform will be launched in partnership with the Department for Promotion of Industry & Internal Trade (DPIIT), aiming to promote local traders and ensure the safety of consumers’ data. Distributors, wholesalers, brands, retailers to local businesses can participate in the online portal to leverage their online presence. Unlike online e-commerce giants that slowed down the sales of physical shop owners, the BharatEMarket would support the existing framework of offline retail owners.

The online portal will be launched amid the lockdown starting with verticals across daily essentials like Groceries and expand across various categories. The traders’ body CAIT comprises 40,000 trade bodies that represent 7 crore traders across India. CAIT Secretary General Praveen Khandelwal said that the operations of the pilot program have already got tremendous response from retailers and consumers across 90+ cities in a matter of two weeks.

Safety will be of primary concern and the traders, their employees and all delivery persons will use the Aarogya Setu app. The orders will be delivered without a fee but the shop owners will not be charged commissions.

Traders’ body Confederation of All India Traders has been critical of the operations of Amazon and Flipkart and has revolted against alleged malpractices in businesses. Now, the trader’s body will directly compete with the behemoths with the launch of the online portal.

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