Short Video App TRILLER Signs Deal With RIL’s Jio-Saavn
Los Angeles based-TRILLER, a music focused social-video platform has entered into partnership with Jio-Saavn, a platform owned by India’s richest man, to take up the benefit of Chinese App TikTok’s ban in its largest international market.
Us- based firm made an announcement on Monday that it has partnered with Jio-Saavn to embed the videos into the streamer “front and center.”As per the partnership, Jio-Saavn will integrate with TRILLER over the next few months and would drive subscribers and ensure growth for both the services.
The aim is to create a cross- channel and a collaborative stream that will strengthen the Indian user engagement with their favorite music. This integration with TRILLER will provide regularly updated exclusive video content from top artists and songs to the Jio-Saavn users.
Rishi Malhotra, co-founder and chief executive of Jio-Saavn, said that this partnership will enable artists to create and express in the most innovative ways and expects that this partnership will exponentially grow both companies.
The announcement arrived amidst India’s effort to introduce more indigenous TikTok alternative applications such as Chingari and Mitron to capture the market share which was lost by TikTok overnight over the decision of ban of 59 Chinese apps by the government. Earlier this month, Reliance Industries was in talks with ByteDance to take over India’s business.